• Starr Knight

2016 In Statistics: YouTube

Updated: Mar 18, 2018

YouTube is the world's second largest search engine, and one that is used by millions of people on a daily basis.

I wanted to give you a brief overview of various YouTube statistics from 2016.

  • YouTube is the world’s second largest search engine and third most visited site after Google and Facebook

  • 300 hours of video are uploaded to YouTube every minute

  • We watch over 1 billion hours of YouTube videos a day

  • More than half of YouTube views come from mobile devices

  • The average mobile viewing session lasts more than 40 minutes

  • The first video to hit one million views was a Nike advert featuring Ronaldinho

  • The video with the highest number of views is currently the music video for ‘Despacito’ by Luis Fonsi and Daddy Yankee. It has over 4.7bn views

  • 6 out of 10 people prefer online video platforms to live TV

  • By 2025, half of viewers under 32 will not subscribe to a pay-TV service

  • In an average month, 8 out of 10 18-49 year-olds watch YouTube

  • In 2015, 18-49 year-olds spent 4% less time watching TV while time on YouTube went up 74%

  • On mobile alone, YouTube reaches more 18-49 year-olds than any broadcast or CABLE TV network

  • You can navigate YouTube in a total of 76 different languages (covering 95% of the Internet population)

  • The platform has also launched in over 88 countries

A huge thank you to Brandwatch, Global Media Insight, and Viralwoot for the statistics, and infographics.

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