• Starr Knight

2016 In Statistics: Twitter

Twitter was created in March 2006 by Jack Dorsey, Evan Williams, Biz Stone, and Noah Glass and launched in July 2006.

I wanted to give you a brief overview of various Twitter statistics from 2016.

  • There are 330M monthly active users

  • A total of 1.3 billion accounts have been created

  • Of those, 44% made an account and left before ever sending a Tweet

  • Only 550 million people have ever sent a Tweet

  • 500 million people visit the site each month without logging in

  • There are 500 million Tweets sent each day. That’s 6,000 Tweets every second

  • A day’s worth of Tweets would fill a 10 million page book

  • 77% of Twitter users feel more positive about a brand when their Tweet has been replied to

  • 58% of top brands have over 100,000 followers on Twitter

  • 92% of companies Tweet more than once a day, 42% Tweet 1-5 times a day, and 19% Tweet 6-10 times a day

  • The average Twitter user follows five businesses

  • 80% of Twitter users have mentioned a brand in a Tweet

A huge thank you to Global Media Insight, Mashable and Brandwatch for the statistics, and infographics.

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