2016 In Statistics: Pinterest
Pinterest was launched in March 2010 by Paul Sciarra, Evan Sharp and Ben Silbermann and to this day, is one of the most popular, and used social networks.
I wanted to give you a brief overview of various Pinterest statistics from 2016.
Pinterest has over 75 billion Pins and 1.5 billion boards
80% of all Pinners access Pinterest via a mobile device
About 70% of Pinners are saving or clicking on Pins (not just visiting)
3/4 of the content people Pin comes from businesses
The average amount per order that derives from Pinterest traffic is between $140 and $180
Pinterest Drives More Traffic to Publishers Than Twitter, LinkedIn, Reddit Combined
A Pinner who close-ups on a pin is 1.6x more likely to sign up or convert.
A Pinner who saves is 3.9x more likely to sign up and 1.6x more likely to convert.
A Pinner who clicks thru is 4.5x more likely to sign up and 7x more likely to convert.
90% of users on Pinterest want to purchase.