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  • Writer's pictureStarr Knight

2016 In Statistics: Instagram

Instagram launched in 2010, and just two years later, Instagram was acquired by Facebook for $1 Billion.

I wanted to give you a brief overview of various Instagram statistics from 2016.

  • Instagram now has 800 million monthly active users, and 500 million daily active users.

  • 75% of Instagram users are outside the US, with just 17% of desktop traffic to Instagram coming from the United States.

  • Over 60% of users log in daily, making it the second most engaged network after Facebook.

  • Over 40 billion photos have been shared.

  • Instagram clocks up 3.5 billion likes every day.

  • On an average day, 80 million photos are shared.

  • Instagram usage has doubled in the last two years.

  • 48.8% of brands are on Instagram. By 2017, this is predicted to rise to 70.7%.

  • If we only look at the top 100 brands in the world, 90% have an Instagram account.

  • 96% of US fashion brands are on Instagram.

  • Engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter.

  • Over a third of Instagram users have used their mobile to purchase a product online– making them 70% more likely to do so than non-users.

A huge thank you to Global Media Insight, Social Motive and Brandwatch for the statistics, and infographics.


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