2016 In Statistics: Instagram
Instagram launched in 2010, and just two years later, Instagram was acquired by Facebook for $1 Billion.
I wanted to give you a brief overview of various Instagram statistics from 2016.
Instagram now has 800 million monthly active users, and 500 million daily active users.
75% of Instagram users are outside the US, with just 17% of desktop traffic to Instagram coming from the United States.
Over 60% of users log in daily, making it the second most engaged network after Facebook.
Over 40 billion photos have been shared.
Instagram clocks up 3.5 billion likes every day.
On an average day, 80 million photos are shared.
Instagram usage has doubled in the last two years.
48.8% of brands are on Instagram. By 2017, this is predicted to rise to 70.7%.
If we only look at the top 100 brands in the world, 90% have an Instagram account.
96% of US fashion brands are on Instagram.
Engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter.
Over a third of Instagram users have used their mobile to purchase a product online– making them 70% more likely to do so than non-users.
A huge thank you to Global Media Insight, Social Motive and Brandwatch for the statistics, and infographics.