• Starr Knight

2016 In Statistics: Facebook

Facebook is the world's most-used social platform, and was the first social network to hit the 1 billion user mark.

I wanted to give you a brief overview of various Facebook statistics from 2016.

  • Facebook is now the 4th most valuable brand in the world with a value of $73.5bn

  • Since 2012, it has spent well over $25 billion buying competitors such as Instagram, WhatsApp, and Oculus. That’s just what we know of as well. There have been lots of acquisitions where the cost was undisclosed

  • There are 1.37 billion daily active users

  • 47% of Facebook users only access the platform through mobile

  • 83% of parents on Facebook are friends with their children

  • Facebook adds 500,000 new users every day; 6 new profiles every second

  • Worldwide, 38.6% of the online population use Facebook

  • Users spend an average of 20 minutes per day on the site

  • 49% of users like a Facebook page to support a brand they like

  • 40% of users don’t like any brand pages – meaning paid adverts are the only way to reach them

  • Videos earn the highest rate of engagement, despite only making up 3% of content

  • Mobile advertising represents 80% of Facebook’s advertising revenue

  • Posts published on Thursday and Friday receive the highest engagement

A huge thank you to Global Media Insight, Digital Stats and Brandwatch for the statistics, and infographics.

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