2016 In Statistics: Facebook
Facebook is the world's most-used social platform, and was the first social network to hit the 1 billion user mark.
I wanted to give you a brief overview of various Facebook statistics from 2016.
Facebook is now the 4th most valuable brand in the world with a value of $73.5bn
Since 2012, it has spent well over $25 billion buying competitors such as Instagram, WhatsApp, and Oculus. That’s just what we know of as well. There have been lots of acquisitions where the cost was undisclosed
There are 1.37 billion daily active users
47% of Facebook users only access the platform through mobile
83% of parents on Facebook are friends with their children
Facebook adds 500,000 new users every day; 6 new profiles every second
Worldwide, 38.6% of the online population use Facebook
Users spend an average of 20 minutes per day on the site
49% of users like a Facebook page to support a brand they like
40% of users don’t like any brand pages – meaning paid adverts are the only way to reach them
Videos earn the highest rate of engagement, despite only making up 3% of content
Mobile advertising represents 80% of Facebook’s advertising revenue
Posts published on Thursday and Friday receive the highest engagement
A huge thank you to Global Media Insight, Digital Stats and Brandwatch for the statistics, and infographics.